One of my favorite people (and not just one of my favorite authors) is this guy! The goofy-acting one in the pic below.
His name is Mike Michalowicz, and this episode marks his third appearance on the podcast. You can find those other two here and here (he also appeared as part of my Boss-Free Virtual Summit last year).

You know an author’s books are going to be solid when you realize that they spend about five years working on each of them.
It shows. Mike’s book are incredibly well researched and well written.
Mike’s latest book is called Fix This Next: Make the Vital Change That Will Level Up Your Business.
In short, it’s the ultimate diagnostic tool for every entrepreneur and business owner. With simple, efficient, and powerful tips and teachings, you will immediately identify your business’s essential need and easily drive the results you desire most.
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In today’s episode, Mike and I explore your questions around:

* Why he believes that, though it wasn’t written with today’s crises in mind, his new book may just be the perfect book at the perfect time
* Why the mantra “sales fix everything” is a myth
* The difference between making money for your business and taking money from your business
* And lots more!

Mike’s Book
You can order Fix This Next: Make the Vital Change That Will Level Up Your Business right now!
Books Mike Recommends
Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang (also, don’t miss my interview with Jia here)
Anti-Fragile: Things that Gain From Disorder by Nassim Nicholas Taleb
Extreme Ownership: How U.S. Navy SEALs Lead (New Edition) by Jocko Willink
Check Out These Additional Resources
Visit Mike’s website for more on him and his work.
Grab a copy of Mike’s book now.
Invite Mike to

322: The Vital Change That Will Level Up Your Business with Mike Michalowicz

Read to Lead Podcast