My guest today is passionate about leadership, is a dedicated student of history, and is one of the world’s leading thinkers on strategy.

His name is Jan-Benedict Steenkamp, and he is also the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina’s Kenan-Flagler Business School.

Jan-Benedict Steenkamp’s latest book is called Time to Lead: Lessons from Today’s Leaders from Bold Decisions that Changed History.

In it, he seamlessly connects historical leaders with present-day leadership dilemmas and practical situations derived from his extensive experience and network.

It’s a book about great men and women, their actions in leadership that have stood the test of time, and what we can learn from them and apply to our lives today.

I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.

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In today’s episode, I ask Jan-Benedict about:

* Some of the seven leadership styles his research uncovered* The decisions that went into highlighting the leaders that are featured* How the study of history and leaders past has impacted his own career* And lots more!

Jan-Benedict’s New Book

You can order your copy of Time to Lead: Lessons from Today’s Leaders from Bold Decisions that Changed History now.

Jan-Benedict in Action

Books Jan-Benedict Recommends

The Bible

The Rise and Fall of the Great Powers by Paul Kennedy

Campaigns of Alexander by Arrian

Check Out These Resources

Visit Jan-Benedict’s website for more on him and his work.

Grab a copy of Jan-Benedict‘s book now.

Inquire about having Jan-Benedict speak to your gr...

348: Lessons for Today’s Leaders from Bold Decisions that Changed History

Read to Lead Podcast