I can’t imagine anyone having more to say about how to take your company to new heights than a 35-year former CEO of one of the world’s most iconic brands.

That brand is the one an only Dunkin’ Donuts.

And that CEO? Robert Rosenberg. He served in that role from 1963 to 1998 and, during his tenure, took the company from $10 million in sales to over $2 billion, with more than 3,000 outlets!

This year, expanding any business or dream can seem extra daunting. So, who better to hear from than a leader who grew a regional company into a global multibillion-dollar brand despite a past economic downturn, near bankruptcy, and constant change?

Robert shares a dozen of the biggest lessons he’s learned in his 35 years with Dunkin’ Donuts in his new book called Around the Corner to Around the World. In an amazingly inspiring story.

I hope you’ll click the play button below to join our conversation now. For a summary, just keep scrolling.

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In today’s episode, I ask Robert about:

* The four must-dos of an effective CEO* Why mistakes are a better teacher than success* How the mindset of innovate, test, and iterate served Dunkin’ so well* And lots more!

Robert’s New Book

You can order your copy of Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin’ Donuts now!

Pre-Order My New Book Now!

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski

Books Robert Recommends

How Will Your Measure Your Life by Clayton Christensen

Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time by Rosabeth Moss Kanter

Check Out These Additional Resources

Grab a copy of Robert‘s book now.

Connect with Robert on LinkedIn.

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350: The Rise of an Iconic Brand with former Dunkin’ Donuts CEO Robert Rosenberg

Read to Lead Podcast