A lot has been written about the big five. I’m talking about the giants of tech. You know who they are: Facebook, Amazon, Google, Apple, and Microsoft.

Much of what’s been written about them has not been positive. Four of the five are currently under investigation for nefarious practices. But if you’ve decided there’s nothing they can teach you about running a successful business, well, then you’d be dead wrong.

This idea is at the heart of a new book written by journalist Alex Kantrowitz. It’s called Always Day One: How the Tech Titans Plan to Stay on Top Forever.

Through 130 interviews, from Facebook’s Mark Zuckerberg to hourly workers past and present, Alex reveals the blueprint for success in a world where no advantage is safe.

I hope you’ll click the play button below to best learn more about Alex and his work. For a summary, just keep scrolling.

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In today’s episode, I ask Alex about:

* The book’s theme of the Engineer’s Mindset and how you can make it work for you* What big tech is getting wrong AND right* How all of this can impact education* And plenty more!

Alex’s New Book

You can order your copy of Always Day One: How the Tech Titans Plan to Stay on Top Forever right now.

Pre-Order Jeff’s New Book Now!

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski, coming August 31, 2021!

Alex in Action

Books Alex Recommends

The Forever War by Dexter Filkins

The Everything Story: Jeff Bezos and the Age of Amazon by Brad Stone

Check Out These Additional Resources

Visit Alex’s website for more on him and his work.

Grab a copy of Alex’s book now and check out his podcast.

354: How to Stay on Top Forever with the Help of Today’s Tech Titans

Read to Lead Podcast