How do people come up with truly original ideas? The answer is to think outside the box – way outside the box.

And I’ve got a book that will aid you tremendously in doing exactly that. It’s called A.L.I.E.N. Thinking: The Unconventional Path to Breakthrough Ideas, and it’s written by Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade.

They’ve studied inventors, scientists, doctors, entrepreneurs, and artists. These folks, or “aliens,” are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving.

Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns.

They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Together, Cyril, Jean-Louis, and Michael will show you how you can use this method to develop out-of-this-world ideas. I believe their book can help anyone find innovative solutions to the most difficult problems.

I hope you’ll click the play button below to learn more about Cyril and his work. For a summary, just keep scrolling.

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In today’s episode, Cyril and I chat about:

* Why the ability to innovate is more important now than ever* How to use procrastination for good* The importance of the “outsider advantage” * And plenty more!

Cyril’s New Book

You can order your copy of A.L.I.E.N. Thinking: The Unconventional Path to Breakthrough Ideas right now.

Consider Pre-Ordering My New Book Too!

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career by Jeff Brown and Jesse Wisnewski, coming August 31, 2021!

Cyril in Action

Books Cyril Recommends

Essence of Decision: Explaining the Cuban Missile Crisis by Graham Allison and Philip Zelikow

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370: The Unconventional Path to Breakthrough Ideas with Cyril Bouquet

Read to Lead Podcast