I first met today’s guest at a podcast conference several years ago. She had a booth at the event to promote her company’s services, which happens to be helping leaders and entrepreneurs write, publish, and sell their books.

I suggested I take a look at some of her non-fiction authors to see if any would make a good fit for Read to Lead but, then, I never followed up.

Fast-forward a couple of years and I would run into her again at that same conference. This time, I not only followed up, but I suggested we start with her. As in her latest book about…writing, publishing, selling books.

You can write a book, Julie says. Anyone can, in fact. But if you want to write a book that people will want or even need to read, it’s not as simple as sitting down to write. In fact, that’s one of the biggest mistakes unsuccessful authors make.

That’s why she wrote Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book That Sells.

Julie shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the ‘no boring books’ way.

I hope you’ll click the play button below to learn more about Julie and her work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, Julie and I chat about:

* Why traditional book deals worth signing are rare* What having a hook for your book can do for you and how to know yours is effective* Why starting with your book’s content is actually backward* And more!

Order Julie’s Book

You can order your copy of Self-Publish & Succeed: The ‘No Boring Books’ Way to Write a Non-Fiction Book that Sells right now!

Consider Ordering My New Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Julie in Action

Books Julie Recommends

Rich Dad, Poor Dad: What the Rich Teach Their Kids That the Middle Class and Poor Do Not by Robert Kiyosaki

Check Out These Additional Resources

396: How to Write a Non-Fiction Book That Sells with Julie Broad

Read to Lead Podcast