Something I’ve always struggled with—and I’m guessing you have as well—is getting the most out of my LinkedIn profile. If you were to ask me about my LinkedIn strategy is, I’m not sure I could give you a clear answer.

That’s why I’m excited to welcome a special guest today who literally wrote the book on the effective use of LinkedIn. Her name is Donna Serdula and she is the author of LinkedIn Profile Optimization for Dummies.

Donna pioneered the concept of LinkedIn Profile Optimization and through her website, has helped over 5000 professionals use LinkedIn to achieve increased success.

The book applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales.

I hope you’ll click the play button below to learn more about Donna and her work. For a summary, just keep scrolling.

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In today’s episode, I ask Donna about:

* Optimizing your profile photo* Upgrading your About section* Identifying your LinkedIn goals* And lots more!

Order Donna’s Book

You can order your copy of LinkedIn Profile Optimization for Dummies right now!

Consider Ordering My New Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort

Get notified when I open up my next Note-Making Mastery Cohort for registration (space is limited)!

Donna in Action

Books Donna Recommends

Think & Grow Rich by Napoleon Hill

Kristen Sherry’s career book collection

Tim Ferriss’ book collection

Tony Robbins’

431: LinkedIn Profile Optimization for Dummies with Donna Serdula

Read to Lead Podcast