My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU).

Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand.

She says that, no matter what your role or title is at work, selling is an important part of what you do―whether you’re selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself.

Creating your own personal brand―and promoting it in all you do―is essential to achieving your professional goals and getting ahead in life.

In the book, you’ll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Intrigued? Click the play button below to learn more Dr. Cindy and her book.

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In today’s episode, I ask Dr. Cindy to share:

* What to do if you feel stuck between two or more personal brands

* How to plan your brand the right way

* What to do if you’ve mishandled your brand

* And lots more!

Dr. Cindy’s New Book

Order you copy of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand right now!

Consider Ordering My Book!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Join Note-Making Mastery Cohort the self-paced edition now!

Get all the details here (space is limited)!

Dr. Cindy in Action

Books Dr. Cindy Recommends

How to Win Friends and Influence People by Dale Carnegie

The Most Powerful You by Kathy Caprino

Check Out These Additional Resources

451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern

Read to Lead Podcast