My guests today ask the question, “What if the greatest salespeople on the planet are the opposite of who you think they are?”

Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products. Yet when people hear the word “sales” they think of an overly confident, articulate extrovert at best, or, worse, a pushy, know-it-all huckster.

In part, because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are.

In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles. The Unsold Mindset reveals a counterintuitive approach to not just selling, but life. This book is not about “building rapport,” “objection handling,” or “trial closes.” It’s a journey toward an entirely new mindset — because the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

I hope you’ll click the play button below to learn more about Colin, Garret and their work. For a summary, just keep scrolling.

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In today’s episode, I ask Colin and Garrett about:

* Why they say the worst fault in selling is to be disingenuous

* How to deal with setbacks and why you have to be a learner to have an unsold mindset

* How to create “moments of transformation”, not just transactional experiences

* And lots more!

Order Colin and Garrett’s Book

You can order your copy of The Unsold Mindset: Redefining What It Means to Sell right now!

Consider Ordering My New Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

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463: Redefining What It Means to Sell with Colin Coggins and Garrett Brown

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