This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.

- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.
- Why having deadlines are so important—even when launching your low ticket offer.
- Why considering your client's "total lifetime value" is important when launching offers <$100.
- What my business has taught me about live launching low ticket offers.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Dealing with a copycat? Check out Riz Amin's CopyCat Kit here
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- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

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Ask Steph: How does your live launch strategy change when what you are launching is a low ticket offer?

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