Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.

- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.
- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).
- How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads.
- How using a lead magnet as a tool is a great way to move people closer to buying from you.
- The importance of keeping your offer-specific lead magnet simple—for you and your audience.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

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Ask Steph: How can I develop the right lead magnet for a particular offer, and do I need more than one?

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