It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch.

- Why understanding who your ideal customer is for the specific offer you're launching is what will impact your launch results the most.
- Why knowing exactly what problem your offer solves, the solution it delivers and the transformation your ideal customer will have ensures that you will nail your messaging for those who need it.
- How identifying the Magician's Gap and sharing content that bridges this gap will prime your audience so the right ones are ready to buy.
- The importance of having a deadline—not to pressure someone to buy your offer, but to create a deadline for them to make a decision.
- Why giving your audience all of the information they need to make a decision will put them in the best place to make the decision that's right for them.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

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5 small things that will make a big difference in your next launch

Imperfect Action