Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience.

- How to identify areas where your business model is no longer sustainable or scalable and mapping out the path forward.
- When reflection brings clarity and how the process of understanding your audience's needs can lead to new beginnings.
- How she pivoted her membership to stay relevant when Chat-GPT swooped in and "stole" her members.
- The surprising things that happened when she launched her new membership whilst travelling.

Connect with Anita at https://wordfettigroup.com/ or on Instagram @anitasiek.

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Let's be Instagram friends: https://instagram.com/stephtay...

How she pivoted an offer that was no longer working (with Anita Siek)

Imperfect Action