Do you really need to niche? (Target audience vs. Ideal client vs. Niche)

This podcast episode discusses the strategic decision of niching in online business, emphasizing that while it is beneficial for establishing expertise and minimizing competition, it is ultimately a personal choice that can evolve. The speaker clarifies that niching does not restrict potential client reach; instead, it enhances visibility and credibility by allowing entrepreneurs to position themselves as specialists. Through practical analogies and examples, the episode illustrates how specificity in business can lead to increased effectiveness in communication with clients and reinforce a strong professional reputation.