Strategies for identifying your niche (+ 5 red flags if you’re off course)

This podcast episode delves into the significance of niching down for business success, as Steph Taylor recounts her journey from a broad wellness niche to a more defined audience, underscoring the challenges faced without clarity. By identifying five critical signs pointing to being in the wrong niche—such as stagnation in growth and lack of competition differentiation—listeners are encouraged to reflect and take actionable steps to reassess and redefine their business focus, ultimately leading to a more successful and sustainable venture.