👉🏼 About the Guest:

Hiten Shah (268K followers on Twitter!) has been building and writing about SaaS businesses for 20+ years. He is currently the CEO and Co-founder at Nira and is the ex-founder at CrazyEgg and KISSmetrics.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Listen in as Sharath and Hiten discuss the AI wave, figuring out your niche, launching a podcast, and more!

👉🏼 Timestamps:

00:00: Episode Highlight
00:43: Shoutout to Acquire.com
03:08: Introduction to Hiten Shah - multi-founder for 20 years!
04:32: Creating your own podcast and what to keep in mind
09:56: Advice to people starting their own podcasts
14:17: "Record the show and they will come" - how this can work and how it can go terribly wrong
22:00: How to figure out your audience
22:46: How to create a startup in a crowded market
31:54: Where to create your AI startup in 2024
34:24: Reality vs deepfakes: when will we be unable to distinguish between the two?
48:17: How Hiten's father influenced his life philosophy
53:17: How to decide your identity
56:10: Outro and closing thoughts

👉🏼 Resources:

👉🏼 Where to find Hiten:

Website: https://hitenism.com/
Twitter: https://twitter.com/hnshah?
Linkedin: https://www.linkedin.com/in/hnshah
Nira: https://nira.com/

👉🏼 Where to find Sharath:

Hiten Shah - How startups are building a future using AI that is fully inspired by our past!

The Undefeated Underdogs