This podcast episode features Vincent van Buul, a strategic innovation director and registered nutritional scientist. Vincent discusses his passion for making healthy foods more attractive and his mission to create a positive impact on society. He shares insights on personalized nutrition, the microbiome, and the challenges and potential of precision nutrition. Vincent also discusses the elements for effective team performance and personal growth and provides a definition of innovation in the food industry. The episode explores the short-term and long-term implications of making the world healthier, the power of quick cycles in the industry, and the production of innovative products with potential health benefits. The importance of fortifying staple foods and addressing organizational resistance to change is highlighted. The episode also delves into the influence of major trends such as climate change and technology on food innovation and discusses opportunities for collaboration between startups, corporates, and universities in driving innovation.