E17: The Importance of Understanding the Essence of Marketing - Marketing & Leadership Expert Elise Bijkerk | Tomorrow's Bites with Andrés and Sjacco

This podcast episode explores the importance of marketing strategies and differentiation in the food industry. It features a conversation with Elise, who discusses her personal journey in the food industry and shares valuable insights on how startups can succeed in saturated markets. The episode highlights the power of food, the impact of consumer behavior, the role of government intervention, the future of marketing, and the importance of collaboration and staying true to one's values in driving change in the food system.

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E17: The Importance of Understanding the Essence of Marketing - Marketing & Leadership Expert Elise Bijkerk

Tomorrow's Bites with Andrés and Sjacco

Elise's Expertise in Marketing Strategies and Personal Journey in the Food Industry

Exploring the Fascinating Aspects of Food and Its Role in Our Lives

Exploring Food Tech and Marketing Management in the Career Journey

The Evolution of Marketing in the Digital Landscape

Identifying Unique Selling Points and Overcoming Challenges in the Competitive Food Industry

Basics of Marketing and Success Strategies for Startups

Building a Brand through Community: The Tenzing Story

The Challenges of Changing Consumer Behavior for Climate and Health

The Impact of Consumer Behavior and Government Intervention on Societal Issues

The Future of Marketing and the Role of Marketers in Sustainability

Lessons in Leadership, Building the Right Team, and the Future of Food

The Future of Food: Collaboration and Diversifying Growth Strategies

Wisdom and the Power of Outsiders in Driving Meaningful Innovation

The Importance of Scale and the Simplicity of Italian Food

E17: The Importance of Understanding the Essence of Marketing - Marketing & Leadership Expert Elise Bijkerk

Tomorrow's Bites with Andrés and Sjacco

00:00Elise's Expertise in Marketing Strategies and Personal Journey in the Food Industry

Elise's Expertise in Marketing Strategies and Personal Journey in the Food Industry

04:49Exploring the Fascinating Aspects of Food and Its Role in Our Lives

Exploring the Fascinating Aspects of Food and Its Role in Our Lives

08:26Exploring Food Tech and Marketing Management in the Career Journey

Exploring Food Tech and Marketing Management in the Career Journey

12:04The Evolution of Marketing in the Digital Landscape

The Evolution of Marketing in the Digital Landscape

17:18Identifying Unique Selling Points and Overcoming Challenges in the Competitive Food Industry

Identifying Unique Selling Points and Overcoming Challenges in the Competitive Food Industry

20:13Basics of Marketing and Success Strategies for Startups

Basics of Marketing and Success Strategies for Startups

24:43Building a Brand through Community: The Tenzing Story

Building a Brand through Community: The Tenzing Story

29:38The Challenges of Changing Consumer Behavior for Climate and Health

The Challenges of Changing Consumer Behavior for Climate and Health

32:57The Impact of Consumer Behavior and Government Intervention on Societal Issues

The Impact of Consumer Behavior and Government Intervention on Societal Issues

35:40The Future of Marketing and the Role of Marketers in Sustainability

The Future of Marketing and the Role of Marketers in Sustainability

38:55Lessons in Leadership, Building the Right Team, and the Future of Food

Lessons in Leadership, Building the Right Team, and the Future of Food

43:21The Future of Food: Collaboration and Diversifying Growth Strategies

The Future of Food: Collaboration and Diversifying Growth Strategies

47:43Wisdom and the Power of Outsiders in Driving Meaningful Innovation

Wisdom and the Power of Outsiders in Driving Meaningful Innovation

53:33The Importance of Scale and the Simplicity of Italian Food

The Importance of Scale and the Simplicity of Italian Food