E38: Why is it so Hard to Drive Impactful Innovation? - With Experienced Food Innovator and Ex-Lecture Mary van Hoek-Hendriks

This podcast episode explores the concept of food innovation and sustainability, emphasizing the importance of working towards a common objective, overcoming challenges, and making a meaningful impact. The speakers discuss the role of personal values and experiences in shaping a career path towards food innovation and sustainability. They also delve into the definition and components of food innovation, the problem of food waste, the importance of collaboration, the focus on sustainability, the challenges faced by startups, the role of educators, and the need to empower students. The podcast episode also highlights the significance of fostering innovation and addressing social challenges, particularly in the context of food banks and social food initiatives. The conversation concludes by discussing their heroes, the importance of inspiration, and the potential for food innovation to create a positive change in the world.