This podcast episode explores the food industry and the power of individuals to create positive change. Beatriz Jacoste Lozano shares her inspiring journey and emphasizes the importance of open innovation in addressing the challenges in the food industry. The episode discusses the impact of food waste, the need for collaboration, and the role of education in shaping behavior towards sustainability. It also highlights the work of KMZero in transforming the food system through open innovation and venturing. Additionally, the episode discusses the importance of addressing farmers' livelihoods, diversifying grains, and adopting sustainable agricultural practices to address climate issues. Technology and innovation are seen as key solutions to support farmers and address the climate crisis. The episode concludes by highlighting the challenges faced in the food tech market and the need for collaborative and culture-sensitive innovation. Overall, the episode emphasizes the power of individual actions, collaboration, and innovation in creating a better world of food.