Everywhere you turn right now, it's almost certain that you will see the colour pink. It's in our stores, on our social media pages and our TV's, all in celebration for a doll, well actually a movie about a doll, that for years we were told was doing young women a disservice.

In this episode of The Quicky, we take a look at the powerhouse that is the marketing campaign of the Barbie movie. How they took a toy that had seen a decline in sales and relaunched it to become a best seller. And whether confronting your products faults can go anyway to absolving them of their past mistakes.

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CREDITS

Host: Claire Murphy

With thanks to:

Professor Lauren Gurrieri - Associate Professor of Marketing at the School of Economics, Finance and Marketing at RMIT University

Producer: Claire Murphy

Executive Producer: Kally Borg

Audio Producer: Thom Lion

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Campaign Barbie: How A Doll In Decline Got A Marketing Makeover

The Quicky