Entering a new market can be challenging, especially if it’s an international one. But Max Gurevich, President of Warm Home Designs, has learned all the do’s and don’ts after successfully entering the Canadian and Mexican markets via Amazon. From making sure you switch up your marketing strategy to better suit the new market and trusting your customer feedback, to taking on the fear of a new language, Max has a wealth of helpful tips to share.

This episode is brought to you by Amazon Ads. Amazon Ads helps you reach customers wherever they spend their time and is here for every type of small business. Amazon Ads has a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies.

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(03:25) How to tailor your products to non-US markets.

(05:34) How to use research to gain a competitive advantage.

(10:16) Andrea goes over the key takeaways for expanding to new markets which include thorough research, adapting marketing based on customer feedback, and starting with small-scale experiments for return on ad spend evaluation.

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How to Expand to Other Markets

This Is Small Business