This podcast episode explores the world of startup PR and provides valuable insights on how founders can gain attention, build momentum, and effectively communicate their value to stakeholders. The episode covers various topics including the origin story of VSC, the evaluation criteria for potential clients, the importance of PPOC (Positioning, Proof, Outreach, and Credibility), the role of journalists in the digital age, the challenges and opportunities in the evolving media landscape, developing a positioning strategy, strategic communication, gaining media attention for seed-stage startups, the focus on funding announcements, thought leadership in the age of generative AI, selecting the right medium for storytelling, time management in PR decisions, hiring a PR firm, collaboration between investors and founders, and the role of PR in company building and communication.
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