#556 - Crafting Your Amazon Listing for SEO

This podcast episode explores the new features of Helium 10's Listing Builder tool and provides insights on how to optimize Amazon product listings. The updates include the ability to sort keywords by competitor performance score and view search volume data. Users can also analyze competitor listings, import their existing listings, and use the AI feature to write listings. The episode emphasizes the importance of analyzing competitor reviews, optimizing listings, and using backend keywords effectively. It also discusses the limitations of backend keywords and provides tips on keyword research and title optimization.