Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.

In this episode we discuss:

The impact of pre-loved clothing on the fashion industry
What role do Influencers play in selling pre-loved clothing?
How can mainstream retailers get involved in the secondhand market?
Leverage online shopper activity and product trends to inform physical shops

Time stamps:

[05:05] Having a large corporate following, diverse donations and popular charity shops.

[08:06] Using online data for trends.

[11:09] Consumers want bargains and unique clothing options.

[14:40] How Oxfam promotes sustainability in product sourcing.

[20:33] Be genuine, use take back schemes and why influencers matter.

[24:10] Tips for listing on eBay.

[25:45] Flexible working is changing how Oxfam communicates.

[30:23] The pre-loved movement.

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The Pre-Loved Fashion Market with Oxfam's Andrew Ostcliffe

eCommerce MasterPlan