Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.

Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.

Hit PLAY to hear:

Arin’s journey into eCommerce
How Naturepedic found success with affiliate and influencer marketing
Their strategic use of SEO
Naturepedic’s commitment to environmental consciousness
Customer education and its contribution to brand growth
Balancing internal and external resources

Key timestamps to dive straight in:

[04:08] Shifting from sales to marketing.

[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.

[07:39] Get the basics of SEO right to build and grown your brand.

[09:56] Plans for bringing more traffic to the website.

[12:18] Naturepedic focuses on customer education.

[13:11] Getting repeat customers due to great customer service.

[16:22] Brand educating on healthy living, environmental impact.

[19:08] Benefits of outsourcing.

[20:49] Hear Arin’s top tips!

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Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

eCommerce MasterPlan