This podcast episode explores James Francis's journey into eCommerce and his experience with Mozillion, a marketplace built on a bespoke tech stack. James emphasizes the importance of sales and marketing in the business and discusses Mozillion's team structure and commitment to customer service. The episode also delves into the challenges and opportunities in the refurbished phone market, the significance of customer reviews and word-of-mouth, the company's experience with TikTok Shop, the factors contributing to Mozillion's growth, and provides top tips for business growth. Additionally, the episode touches on the convergence of affiliate marketing, PR, and editorial content, productivity tools, and carbon reduction strategies in the eCommerce industry.