Wendy Lieber | How to Shift From a Boutique Agency Model to a Subscription Model

This podcast episode explores the entrepreneurial journey of Wendy Lieber, co-founder of ContentBacon. Wendy shares her experience of pivoting from a customized strategic marketing services company to a subscription-based content delivery company. She discusses the challenges of scaling her previous business and highlights the benefits of the subscription model in addressing client concerns about ROI. The episode also delves into the dynamic nature of bottlenecks in business, the challenges of meeting client expectations in creative projects, and the importance of having a cohesive strategy for content creation. Additionally, the impact of the COVID-19 pandemic on the business is discussed, along with strategies for maintaining growth and adapting to changing circumstances. The episode concludes with a focus on the importance of staying in one's lane, giving up control, and respecting others in the industry.