The Rental Business Model | Subscription Podcast Ep24

This podcast episode covers a range of topics, including the financial struggles of diaper company HelloBello and the challenges faced by DTC brands. It also explores the impact of subscription models, the success of GoPro's subscription service, Netflix's price increases, and the evolution of rental versus subscription business models. The episode delves into technical challenges associated with rental subscriptions and introduces SuperCycle, a platform that enables rental business models within Shopify. The speakers discuss the potential for merchants to turn returns into a revenue stream through rental services and the benefits of renting versus owning. Lastly, the episode includes a trivia game and a discussion on the distinction between subscribers and members in the context of subscription businesses.