AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria.

Topics in today’s interview with A.J., Michael, and Peter:

Why you should (and should not) buy into a franchise system
Likelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businesses
The importance of defining what success looks like to you
“Blind” evaluation of a franchise system
How to evaluate a brand & system
How to evaluate a franchisor
Assessing demographics of existing franchisee base
The importance of store-level economics
Can you even break into the franchise system?
“X factor” and unmasking a brand after your analysis

References and how to contact A.J., Michael, and Peter:

Acquiring Minds episodes referred to:

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Buy a Franchise Portfolio: How to Choose a Brand

Acquiring Minds