20Growth: Inside Dropbox, Salesforce & Heroku's Product-Led Growth Engine; What Works & What Doesn't | Why Startups Doing Paid Under $100M ARR are not PLG | Why PLG is a Business Model, Not a Go-To-Market Motion with Adam Gross, Former CEO @ Vimeo
This podcast episode explores the concept of growth in the SaaS industry, focusing on the importance of marketing, customer acquisition, and industry transformation narratives. The speakers emphasize the need for a holistic approach to growth, considering factors like customer experience, value proposition, target customer base, and go-to-market strategy. They also discuss the challenges and strategies of building a PLG (Product-Led Growth) business, managing product marketing for PLG and Enterprise 2 models, developing enterprise empathy, and the impact of name changes. Additionally, the episode touches on the influence of AI on business models and hiring strategies, planning methodologies for organizational focus, the significance of regular software releases, and a Q&A session with an expert on growth and technology.
