Using Giveaways to Promote Tourism

This podcast episode explores the marketing strategies and techniques employed by Bay of Quinte Regional Marketing Board to promote tourism in the Bay of Quinte region. It highlights the importance of aligning giveaway goals with marketing objectives, utilizing omni-channel marketing, targeting specific regions, and collaborating with stakeholders. The episode also emphasizes the effectiveness of local marketing, including advertising on local news websites and engaging with the local audience. Additionally, the speakers discuss the content and frequency of the organization's newsletter, the significance of highlighting giveaway winners, and strategies for growing a newsletter. They also delve into low-cost giveaway tips for small businesses and the use of storytelling techniques in tourism marketing.