Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summitt replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

💡Learn

Gen Z's motivations + where they hang out
How to build a Gen Z donor base
How TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impact

Today’s Guests

Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor Project
Kathryn Baccash, Head of Communications + Digital Marketing, TWLOHA
Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant

For more information + episode details visit: weareforgood.com/episode/530.

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530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

We Are For Good Podcast - The Podcast for Nonprofits