Katelyn Bourgoin – Clarity Call Cheatsheets – Free Download

This podcast discusses the impact of AI on SEO, arguing that while AI content generation is rapidly increasing, SEO professionals can differentiate themselves through topical authority, backlinks, user experience, and a human touch. The speaker outlines strategies for building topical authority (creating a topical map using various tools and competitor analysis) and acquiring backlinks (guest posts, link insertions, HARO, digital PR, and citations). He emphasizes the future importance of demonstrating expertise and authority directly within content itself, and the need for a strong user experience to compete with AI chatbots. Ultimately, the podcast suggests that adding a uniquely human element to content will be crucial for success in the age of AI.