Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, the cofounder of Storyarb and the host of 60 Second Startup & Founder’s Journal.

Alex joins the show to discuss why hiring a Voice Editor contributed to Morning Brew’s success, how to spot a writing unicorn, how he learned to follow his intrinsic motivation and MUCH more!

Important Links:

Show Notes:

The Rise of Morning Brew
Finding Morning Brew’s Voice
Finding the Writing Unicorn
Writing Nature vs. Writing Nurture
Corporate Speak vs. Online Speak
The Power of Self-Awareness
Interviews & Talent Spotting
Ideating, Doing & Premeditating
Following the Intrinsics
Finding Your Zone of Genius
Building Storyarb
Alex as Emperor of the World
MORE!

Books Mentioned:

What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters; by Joseph Sugarman
The Tao Te Ching; by Laozi
The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success; by Jim Dethmer, Diana Chapman & Kaley Klemp
The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better; by Will Storr
Burn Rate: Launching a Startup and Losing My Mind; by Andy Dunn

Alex Lieberman — On Voice, Unicorns & Intrinsic Motivation (EP.192)

Infinite Loops