This podcast episode explores the optimization of keywords and bids in online advertising, specifically focusing on platforms like AdLabs, Google Shopping, and Amazon Advertising. The hosts emphasize the importance of finding the right balance between stability and growth when determining the optimal frequency for bid optimizations. They discuss various criteria for optimizing keywords, caution against over-optimizing, and recommend using step-up and step-down strategies. The speakers also highlight the significance of considering time to conversion and understanding when not to optimize bids. Additionally, they introduce the concept of "boketo" - the art of doing nothing - and discuss its relevance in bid optimization and life in general.
