This podcast episode explores the world of e-commerce SEO, specifically focusing on Shopify. Patrick Rice, an SEO expert, shares his journey into the field and discusses the unique challenges of optimizing e-commerce stores. He emphasizes the importance of using tools like SEMrush and Matrixify for effective keyword research and content optimization. The episode also delves into the use of AI tools, such as ChatGPT, for generating SEO-optimized content. The speakers provide practical advice on keyword mapping, website optimization, and internal linking strategies. Finally, they discuss the importance of human review in AI-generated content and the benefits of expanding product collections for improved search traffic. Overall, this episode offers valuable insights and resources for improving Shopify SEO.