Persuasion: Part 2

This Hidden Brain episode interviews psychologist Robert Cialdini about his seven principles of persuasion. The discussion begins with Cialdini's college experience and progresses through several principles, including social proof (demonstrating that others are doing something to encourage compliance), authority (deferring to experts or figures of authority), and commitment and consistency (highlighting the desire to remain consistent in one's actions). Examples such as a restaurant increasing dessert sales by highlighting popularity and a study on energy conservation through neighbor comparisons illustrate these principles. The podcast concludes by discussing ethical considerations and the potential for misuse of these persuasive techniques.