This Hidden Brain podcast episode explores the relationship between memory, anticipation, and happiness, particularly concerning experiences versus material possessions. The interview features psychologist Liz Dunn, who recounts a miserable Arctic road trip that became a cherished memory, illustrating how experiences, even negative ones, can yield positive long-term recollections. Dunn's research reveals that while material purchases provide frequent small boosts of happiness, experiences create more intense, albeit less frequent, joy, with lasting satisfaction exceeding that of material goods. A study on students' California bike trip further supports this, showing a significant shift from negative in-the-moment assessments to positive retrospective views. The podcast concludes by discussing the "hedonic treadmill" and strategies to combat it, such as planned scarcity and mindful appreciation, using the example of McDonald's McRib marketing strategy.
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