How Snapchat Found Product Market Fit w/ Jeremy Liew (Partner at Lightspeed and Seed Investor in Snapchat)

This podcast episode explores the founding and early growth of Snapchat, highlighting Evan Spiegel's product insights and the key factors that contributed to its success. Evan's understanding of the user and focus on building a product that meets their needs led to continuous growth, while the context of the mobile market at the time played a significant role. The podcast also discusses the challenges faced by Snapchat in its early days, including unsuccessful attempts to sell the platform and the struggle to gain users. However, word-of-mouth marketing and the unique concept of disappearing photos eventually drove viral growth and widespread adoption. The episode also delves into the importance of genuine word-of-mouth growth, challenges in securing funding, and the factors that influenced investment decisions. Ultimately, Evan's unique product insights and consideration of consumer preferences have been the driving force behind Snapchat's exponential growth.