This podcast episode explores the process of valuing and selling online businesses, with a focus on the services offered by Flippa. Benny Gould, the global head of advisory at Flippa, highlights the importance of knowing the value of your business and explains the factors used to determine its worth. The episode discusses deal structures, negotiations, and the complexities of cross-border transactions. It also delves into the challenges and trends in the fashion and apparel industry, emphasizing the need to target the right audience. The episode concludes by introducing the exit ready handbook, a comprehensive guide that helps business owners navigate the process of selling their businesses.