This podcast episode explores the impact of branding on taste perception, using the examples of Coke and Pepsi studies. It discusses the power of branding in shaping our perceptions of flavor, as well as the various factors that can affect the taste of coffee such as roast level, raw materials, and brewing method. The episode also compares the taste, quality, and price of different coffee brands including McDonald's, an independent local coffee shop, Costa Coffee, and Starbucks. It analyzes the taste test results of high street coffee chains and discusses the pricing strategies of independent coffee shops, emphasizing the benefits of supporting local businesses despite the potential risks.
