This podcast episode provides a comprehensive insight into effective social media strategy by clearly differentiating between strategy and tactics, introducing the 6 Ms framework, and emphasizing the importance of audience-centric content. Fowler underscores the necessity of setting measurable goals, conducting content audits, and prioritizing mental health as social media managers navigate their roles. She challenges the misconception of work-life balance, advocates for a consistent approach rather than chasing viral moments, and ultimately emphasizes the importance of a strategic and engaging social media presence that aligns with organizational objectives.
