Ep 15 - Banner Blindness

This podcast episode explores the concept of banner blindness, a phenomenon where individuals ignore repetitive or irrelevant content, particularly banner advertisements on the web. Research has shown that our brains have adapted to ignore certain areas of a webpage that are traditionally used for advertising. This has implications for L&D professionals who need to create engaging learning experiences by avoiding repetitive imagery and content. The episode emphasizes the importance of using fresh and relevant imagery, considering the audience's perspective, and experimenting with different visual elements to capture attention.