Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero | Marketing For Learning®

This podcast episode explores the journey of Alvaro Caballero, the head of people at DataSnipper, and his transition from engineering to learning and development (L&D). It highlights the significant evolution of the L&D industry and the incorporation of marketing skills, customer experience best practices, and design thinking methodologies. The episode discusses ING's innovative approach to L&D, integrating marketing and communications to enhance learner engagement. It also emphasizes the shift from traditional content creation to an engagement focus, the importance of understanding the audience, and the role of failure in the learning process. The podcast concludes by highlighting the significance of learning transfer and the adoption of a marketing mindset to drive positive outcomes in various fields.

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Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero

Marketing For Learning®

Alvaro Caballero's Journey into L&D: From Engineering to Head of People

The Evolution of Learning and Development: A Rapidly Changing Landscape

ING's Bold Experiment: Redefining L&D with Marketing and Communications

Flipping L&D on its Head: Successes and Challenges

The Radical Transition from Content Creation to Engagement Focus

The Journey of Learning Marketing: From Basics to Practice and Reflection

Test and Learn: The Key to Marketing Success

Gradual Marketing: A Progressive Approach to Learning Culture Transformation

The Importance of Gradual Approach and Trust Building in Marketing

The Importance of Alignment in Enterprise Marketing

Rethinking Learning and Development: Stop the Content Fetish, Embrace Learning Transfer

Learning Transfer: The Key to Ensuring Learning Sticks

The Essence of Marketing: Understanding and Applying Marketing Principles for Impactful Results

Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero

Marketing For Learning®

00:01Alvaro Caballero's Journey into L&D: From Engineering to Head of People

Alvaro Caballero's Journey into L&D: From Engineering to Head of People

04:50The Evolution of Learning and Development: A Rapidly Changing Landscape

The Evolution of Learning and Development: A Rapidly Changing Landscape

08:09ING's Bold Experiment: Redefining L&D with Marketing and Communications

ING's Bold Experiment: Redefining L&D with Marketing and Communications

11:16Flipping L&D on its Head: Successes and Challenges

Flipping L&D on its Head: Successes and Challenges

13:39The Radical Transition from Content Creation to Engagement Focus

The Radical Transition from Content Creation to Engagement Focus

17:17The Journey of Learning Marketing: From Basics to Practice and Reflection

The Journey of Learning Marketing: From Basics to Practice and Reflection

20:37Test and Learn: The Key to Marketing Success

Test and Learn: The Key to Marketing Success

23:30Gradual Marketing: A Progressive Approach to Learning Culture Transformation

Gradual Marketing: A Progressive Approach to Learning Culture Transformation

27:50The Importance of Gradual Approach and Trust Building in Marketing

The Importance of Gradual Approach and Trust Building in Marketing

31:18The Importance of Alignment in Enterprise Marketing

The Importance of Alignment in Enterprise Marketing

34:54Rethinking Learning and Development: Stop the Content Fetish, Embrace Learning Transfer

Rethinking Learning and Development: Stop the Content Fetish, Embrace Learning Transfer

39:01Learning Transfer: The Key to Ensuring Learning Sticks

Learning Transfer: The Key to Ensuring Learning Sticks

43:14The Essence of Marketing: Understanding and Applying Marketing Principles for Impactful Results

The Essence of Marketing: Understanding and Applying Marketing Principles for Impactful Results