This podcast episode explores the journey of Alvaro Caballero, the head of people at DataSnipper, and his transition from engineering to learning and development (L&D). It highlights the significant evolution of the L&D industry and the incorporation of marketing skills, customer experience best practices, and design thinking methodologies. The episode discusses ING's innovative approach to L&D, integrating marketing and communications to enhance learner engagement. It also emphasizes the shift from traditional content creation to an engagement focus, the importance of understanding the audience, and the role of failure in the learning process. The podcast concludes by highlighting the significance of learning transfer and the adoption of a marketing mindset to drive positive outcomes in various fields.