Ep 33 - Marketing Campaigns: The Real Secret To Learning Success

This podcast episode explores the importance of marketing campaigns for learning effectiveness. The speakers discuss the challenges of engaging learners in the modern era, the importance of understanding learner motivations, the multitude of factors that compete for our attention, and the importance of answering the "what's in it for me?" question. They emphasize the need to create marketing campaigns that resonate with learners, make learning relevant and personalized, and cut through the noise to engage learners. The episode provides a step-by-step guide to creating successful learning campaigns, including defining goals, audience, and channels, quantifying resources and considering time constraints, using data to measure progress, understanding audience emotional drivers, and planning for resources and budget. The speakers also highlight the importance of building anticipation and generating interest before launching a learning platform.