Ep 39 - Marketing for Learning® Course Taster

This podcast episode explores the importance of marketing in learning and development (L&D) to address the lack of employee engagement and performance issues. It highlights the challenges faced in L&D, such as the lack of awareness of learning opportunities, ineffective marketing strategies, and overreliance on technology. The episode introduces the Marketing Masterclass and Marketing For Learning® as solutions tailored to L&D professionals, offering practical and tactical marketing skills. It emphasizes the need for audience-centric marketing, going beyond job titles to understand the audience's wants and needs. The episode also discusses the importance of understanding the audience's motivations, personalizing learning, and using learner personas and segmentation. It highlights the importance of sophistication in communication efforts to cut through the noise and capture learners' attention. The episode concludes by emphasizing data-informed decision-making, self-driven learning culture, and the benefits of the masterclass in enhancing L&D capabilities.