Ep 44 - Think Different

This podcast episode explores Steve Job's 1997 speech on Apple's marketing strategy, highlighting the importance of defining clear values and connecting with audiences on an emotional level. The episode emphasizes the significance of storytelling in marketing and how companies like Nike and Got Milk successfully used storytelling to connect with consumers and increase sales. It discusses Apple's core values and mission to empower people with passion to change the world, as well as the crucial role of understanding and focusing on your audience in all aspects of business.