Ep 50 - How To Leverage Marketing To Boost Performance

This podcast episode explores the challenges faced by learning and development (L&D) teams in engaging employees and highlights the need for a marketing mindset to address these challenges. The speakers emphasize the importance of understanding the needs and motivations of employees, adopting a marketing mindset to influence and persuade employees to engage in learning, and using digital marketing techniques to tailor learning experiences. They also discuss the significance of delivering learning opportunities at the point of need, creating robust learning experiences before focusing on strategic marketing, and measuring the impact of marketing efforts. Furthermore, the episode emphasizes the role of L&D in equipping employees to do their jobs effectively, supporting talent development, and addressing the risks posed by first-line managers. Additionally, the speakers stress the importance of understanding the learner's perspective and culture, utilizing marketing to keep learning front of mind, influencing behavior change, and measuring the success of marketing approaches. Overall, the podcast highlights the need for L&D professionals to go beyond job titles and generic courses and focus on addressing specific problems and challenges to create meaningful and personalized learning experiences.