Ep 58 - Creating Kick-Ass Learner Personas

This podcast episode explores the importance of learner personas in the learning and development (L&D) field. It emphasizes that understanding the target audience is crucial for creating impactful marketing campaigns and effective instructional design. Learner personas provide a comprehensive understanding of learners' needs, behaviors, and motivations, enabling organizations to personalize marketing messages and create learning experiences that resonate on a personal level. The podcast discusses the four fundamental parts of learner personas: demographics, geographics, psychographics, and behaviors. It also highlights the importance of qualitative and quantitative data in creating accurate and comprehensive personas. The episode emphasizes the need for collaboration with other departments, such as internal communications and marketing, to gain valuable insights and create more effective personas.